Week 5: Reading Response 3

The multiple audiences for the “I am my anti-drug” campaign seem to be all the generations after the people in the ads. The young adults in the ads possibly seem to feel like they are being judged by their looks and age. Another audience could be future employers. They are also addressing their peers. To answer the question of whom the advertisements are addressing directly I would have to say all the older generations. Who are the invoked audiences? I would think it’s the same older generations. To compare the three ads, they all refer to drug users. Two of the three refer to kids and teenagers. All three refer to them playing some type of sport. Two of them allude to possible careers in progress. The only contrast I see is the color of their skin. I really don’t know which one of these ads is more effective. I’ve never seen any of them before. I don’t know if they were television ads or in newspapers or magazines. If they were in television ads it probably would matter what channel and what time the ads were run. It would be the same for magazines. It would depend on the particular audience they were targeting as to what magazine to advertise in or what channel to run the ad on. As far as these ads being effective, I don’t know what they mean by the “I am my anti-drug”. I understand what courage and regret are but, I don’t understand the I am statement.