I think Sea's essay titled "Advertising Sets Double Standard for the Male Gender" portrays his disgust for the way advertising portrays men. His examples are but a few of the many out there. His question is valid in which he has to ask how men should act. Advertising, it seems only show extreme ends of behavior. He claims that men are portrayed as feminine, idiotic, or as macho man.
Sea uses two types of claims. His evaluative claim say's that advertising claims that men should act like men, but they don't say how men should act. According to advertising, there are two types of men. Sea lists the unmanly traits as baby talking to small dogs, effeminate swatting, dabbing grease off of pizza, being a bumbling fool, idiots controlled by women, and slightly built effeminate models. Advertising list manly traits as fearless, muscular, masculine truck drivers. His causal claim is stated in the following passage, "'metrosexual backlash' which is a return to traditional masculine images in reaction to the recent androgynous portrayal of the male figure." I agree with Sea that advertising sets a double standard for men as well as women and probably every other group there is. I think the media enjoys making fun of people in general. Advertising and the media control us to a certain extent by what we see and perceive as "normal."
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